Boeing CEO lays out cautious path to turnaround as strike vote awaited

CEO Kelly Ortberg said he is reviewing Boeing businesses and may downsize assets and workforce to focus on core businesses.

Boeing CEO Kelly Ortberg has laid out a cautious path to turn the company around, calling for a “fundamental culture change” at the struggling plane maker as its quarterly losses surged to $6bn due to a crippling strike.

Boeing has racked up losses of nearly $8bn for the current year, after the strike halted production of its 737 MAX, 777 and 767 planes and an ailing defence and space division hammer its business. The planemaker was already wrestling with a quality crisis from a January mid-air panel blowout.

Boeing CFO Brian West told analysts he expects the company will continue burning cash in full-year 2025 and the last three months of 2024, sending shares of Boeing down 1.7 percent to $157.15.

In a letter to employees Wednesday morning, Ortberg stressed the need for improving performance in its defence business and its 737 MAX and 777 programmes while broadly stabilising Boeing.

Ortberg went further than his recent predecessors in acknowledging that the damage to Boeing’s reputation has voided the company’s “iconic” status, a term he used to describe Boeing when he was named as its new chief executive in August.

“This is a big ship that will take some time to turn, but when it does, it has the capacity to be great again,” Ortberg said.

West said the company has a plan to address Boeing’s balance sheet in the near term that could include an offering of equity and equity-linked securities, but did not specify a timeframe.

“Based on our current best estimates of market demand, planned production rates, timing of cash receipts and expenditures, and our expected ability to successfully implement actions to improve liquidity, we believe it is probable that we will be able to fund our operations for the foreseeable future,” Boeing said in a regulatory filing.

“We also believe we have the ability to access additional liquidity,” Boeing added.

In his first call with analysts, Ortberg said he is now reviewing Boeing’s businesses and long-term forecasts.

The company may end up selling some assets, as it downsizes its workforce to focus on the company’s key civil plane-making and core defence units.

“I think that we’re better off doing less and doing it better than doing more and not doing it well,” Ortberg said.

Boeing has been wrestling with a quality crisis since a door blew out on an Alaska Airlines flight in January [File: US National Transportation Safety Board via AP]

Crucial vote

Ortberg’s call to arms follows sweeping plans for significant downsizing announced earlier this month as a strike by about 33,000 workers has dragged on for more than a month.

The former Rockwell Collins executive, who took the helm of the United States planemaker in August, said he was hopeful that a new contract proposal being voted on Wednesday by striking workers would be approved, though analysts say ratification is not certain.

It is a crucial day for the planemaker, which was already struggling with the fallout from a regulator-imposed cap on production of MAX aircraft following a harrowing mid-air door panel blowout.

West said the company’s earlier 38-per-month sasaran for producing its 737 MAX, originally set for year’s end, will be delayed following the strike.

But even if the strike ends, restarting production of 737 MAX as well as 767 and 777 wide-bodies will be a fresh challenge given the supply chain is still struggling in some pockets.

Boeing will also have to convince suppliers who have announced furloughs and put off investments over the last few weeks to now reverse course and support its production plans.

“It’s much harder to turn this on than it is to turn it off,” Ortberg said, referring to its factories and the supply chain.

“We view [Kelly’s] comments as encouraging, as Boeing has historically been averse to recognising that it has issues, let alone actually fixing them,” Vertical Research Partners analyst Robert Stallard said.

Boeing on Wednesday reported a quarterly cash burn of $1.96bn, compared with a cash burn of $310m a year earlier.

Quarterly revenue fell 1 percent to $17.84bn.

Meanwhile, revenue growth in the company’s aftermarket business, Boeing Global Services, slowed to 2 percent in the quarter through September, compared with 9 percent growth last year and 7 percent in the first quarter of this year.